Hannah Brooks
Denver, CO · hannah.brooks@example.com · (720) 555-0136 · linkedin.com/in/hannahbrooksmarketing
Summary
Marketing manager with 8 years across B2B software and outdoor retail. I run integrated programs end to end, from positioning and creative to paid media and attribution, and I report on pipeline, not clicks.
Experience
Summit Scheduling · Marketing Manager, Demand Generation
2022 – Present
- Own a $1.9M budget across search, social, events, and content; manage two marketers and an agency.
- Rebuilt the paid search program around high-intent keywords, cutting cost per qualified lead from $410 to $236.
- Launched an annual benchmark report with gated data; it sourced $3.1M in pipeline in its first year.
- Built HubSpot and Salesforce attribution so sales and marketing report one pipeline number.
Basecamp Outdoor Co. · Senior Marketing Specialist
2019 – 2022
- Ran seasonal campaigns across email, social, and in-store, contributing to 22% online growth.
- Grew the email list from 180K to 410K subscribers with a gear-guide quiz; email became 28% of online revenue.
- Managed influencer partnerships with 35 creators on a $250K budget, tracked through unique codes.
Rowan Agency · Marketing Coordinator
2017 – 2019
- Coordinated campaigns for six regional clients in healthcare and hospitality, from briefs to reporting.
Education
University of Colorado Boulder · B.S. in Business Administration, Marketing
2017
Skills
Demand generation, positioning and messaging, paid search and social, lifecycle email, marketing attribution, HubSpot, Salesforce, Google Analytics 4, Looker Studio, budget planning
Certifications
Google Ads Search Certification; HubSpot Marketing Hub Software Certification